Brazilian Blow-Outs

Nicole Richie's naturally shiny straight hair's secret was featured in the latest edition of Marie Claire Indonesia. It made my heart thumped as it tricked me into thinking that this latest fashion woo is already available in Indonesia! But it's not!! It's just an article, it doesn't say whether the service is available in any hair salons.. *sniffs*

What is a Brazilian blow-out you say? It's a new invention by the Gods of hairstyles, it's like hair-smoothing only way better, with Keratin as active in ingredients, the cream is supposedly locked into each hair to make it naturally smooth and shiny and straight, as if you were born with that kind of hair! A Godsend for each and everyone of us who has frizzy dry damaged hair. And it doesn't create super-straight with sticky ends like if you get a hair re-bonding or hair smoothing. It looks very natural.. (watched it on Indovision's Style Networks)

Supposedly it costs about USD 400 per treatment in the U.S. (only lasts 4-6 weeks compared to 4-6 months for hair smoothing) and it's not yet available anywhere else. But cocoperez.com published an article called "Brazilian blow-outs on a budget", meaning hair products companies are trying to come out with similar treatment products, only on a much smaller budget. Let's just cross our fingers...